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Oscar Zia wearing his merch in a photo studio

Oscar Worthy Merch

Multifaceted recording artist Oscar Zia is a creative soul in full bloom. Emerging from the hit Swedish series Idol, Zia transitioned into the mainstream with his first album, I Don’t Know How to Dance, in 2014. As Zia prepares for his 2024 tour, he’s working with Creator Studio to develop a merch concept that will bring him closer to his fans. We spoke with Oscar, digging into his merch experiences and exploring his various creative personas.

Meet Oscar Zia
Huston's got your back - cover photo

Huston's got your back

Huston’s journey to the land of on demand merch is inspiration and refreshing. A compact but effective design and advertising studio by trade, its founders use merch as an extra communication channel and a way to exercise their creative muscles when ideas hit. We hopped on a call with co-founder Andreas Lucaci for a fascinating chat on the creative landscapes.

Meet Huston agency
Merch From the Esport Gods - cover photo

Merch From the Esport Gods

Swedish esports organisation Godsent was formed in 2016 and has built a legacy of world-class performances in competitive Counter Strike. Today, the organisation can claim to be one of the primal forces in Nordic gaming. With merch playing an important role in the competitive gaming universe, we chat to Godsent’s CEO and head of E-commerce and merchandising to find out more.

Meet Godsent
Valerie and Tim from Nomad Family

Always a Nomad

Based in Åre, Northern Sweden, The Nomads Family are Valerie Cook, Tim Boffe and their two children. Hailing from Belgium, they spent many years travelling and experiencing life’s nuances in Central Europe and America, living in their ‘Nomads Bus’ before settling in Åre. Immersing themselves in the culture of Sweden’s skiing and mountain biking mecca, the multi-tasking Nomads already have many projects bubbling. With their new merch collection dropping, we spoke to them about life on and off the road.

Meet The Nomads Family
& the Table - cover photo

& the Table

Nourishment is a basic human need. Beyond food and water, we’re physical beings that also need nourishment in more cerebral and physical forms. It’s a topic that comes up often during our discussion with Sam Wolfson, founder of & the Table. Her concept brings together six women for nourishment in a safe environment where they can fully express themselves. It's food for the soul, for the mind and in the bonds that emerge afterwards. & the Table is more than a dining concept, and it’s growing fast. We caught up Wolfson to feed our curiosity.

Meet & the Table
benson boone in his contemporary boxy tee

Finger On the Pulse

American singer/songwriter, Benson Boone is blazing hot right now. At just 21, he’s signed to Warner Records, touring extensively and building a rabid fanbase across the world. His latest EP, Pulse has recently dropped, showing the songwriter’s expressive skills as a writer and singer – honed through Boone’s collaborations and workshopping with Imagine Dragons’ frontman, Dan Reynolds. Not content to confine his creativity to stage and studio, Benson’s linked up with Creator Studio for his merch line, a project that’s close to his heart. We caught up with him to talk about influences, architecture, and the significance of merch to him and his fans.

Meet Benson Boone
Fotografiska merch, Hans Gedda, In bloom

Picture Perfect Merch

Meet Fotografiska
Creator Studio Popup at Disney’s Wonder of Friendship: The Experience

Experiencing the Wonder of Merch with Disney

Keep reading
Stockholm-based Aloaded challenges the old ways of distributing

Disruption from within

Meet Aloaded
Impact Gym in Stockholm is more than just a Muay Thai and martial arts centre. It's a community, drawing people together from all walks of life.

Deeper Community Connections

Meet Impact Gym
Jung are part of the new wave of Scandinavian artists evolving the melodic pop sound. With a wide range of influences, their artistry extends beyond the recording studio into the visual sphere.

Jung at Heart

Meet Jung
Maxida Märak stands proud in her own merch. A strong, powerful, charismatic performer and activist, she champions the rights of the Sámi people.

Powerful Outspoken Words

Meet Maxida
As far as subcultures go, Cycle Couriers are a breed apart who see the world from a different perspective.

Take a Joyride

Meet Josef
AWAL breaks the traditions of record labels and music publishing to give its artists a freedom and empowerment beyond that of major labels.

Bringing Freedom of Expression to Independent Artists

Meet AWAL
Anna Gavanas is a DJ, producer and writer whose latest work helps her uphold the memories of her late brother.

Communicating Beyond Life and Death

Meet Anna
Dejan Cekanovic is a stylist and hairdresser with a lustrous career. But his work with dolls is what sees him really come alive creatively.

Me and My Dolls

Meet Dejan
Italian recording artist, Gaia has been hailed as the future of Italian pop, mixing latin influences with ease.

Redefining the Italian Sound

Meet Gaia
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