Creator studio

AWAL breaks the traditions of record labels and music publishing to give its artists a freedom and empowerment beyond that of major labels.

Bringing Freedom of Expression to Independent Artists

The work of the AWAL record label stands in stark opposition to ageing structures with a platform that empowers its artists.

An alternative to conventional record labels, AWAL is a distributor with a unique offering created to empower independent artists. An acronym of Artists Without A Label, it was founded in the UK in 2011 to support and distribute the work of artists and producers without them relinquishing ownership or control of their music.

With a structure that pays out as much as 80% of streaming revenue to artists, AWAL has an impressive roster of talent and signings including Nick Cave and the Bad Seeds, You Me at Six, Banks and deadmau5’s own label, mau5trap.

As well as the support it provides for its artists, AWAL is also active on a community and social activism level, using merch as a key player in raising awareness as well as funds for its causes.

AWAL’s merch isn’t just great to look at, proceeds go towards the causes it supports.

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Merch Community

Hardcore Creativity

Marc UÅ is a creator whose subculture of choice lies at the core of everything he is and does. He’s a creator who is the product of a scene and a creator who produces for the scene.

Meet Marc UÅ

True Romance

In 1996, 15-year-old Linda Sundblad joined the Swedish rock group Lambretta. The bold move paved the way for a genre-bending career that’s seen her work with super producers and rappers, and work in front of the camera as a model. On the verge of a renaissance this year, we chatted to Sundblad about everything from her experiences with record labels to her motivation for singing and style.

Meet Linda

Hosting: Creative Community Talks in Berlin

Berlin is a centre of culture that refuses to stop innovating, a place that embraces changes in direction, styles and ideals. We took a road trip to Germany’s capital to host panel talks with some of its most innovative creatives in an event that blended merch with discussions on digital processes, communal bonds and progressive brand building.

Take a trip!

Oscar Zia wearing his merch in a photo studio

Oscar Worthy Merch

Multifaceted recording artist Oscar Zia is a creative soul in full bloom. Emerging from the hit Swedish series Idol, Zia transitioned into the mainstream with his first album, I Don’t Know How to Dance, in 2014. As Zia prepares for his 2024 tour, he’s working with Creator Studio to develop a merch concept that will bring him closer to his fans. We spoke with Oscar, digging into his merch experiences and exploring his various creative personas.

Meet Oscar Zia

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