Creator studio

AWAL breaks the traditions of record labels and music publishing to give its artists a freedom and empowerment beyond that of major labels.

Bringing Freedom of Expression to Independent Artists

The work of the AWAL record label stands in stark opposition to ageing structures with a platform that empowers its artists.

An alternative to conventional record labels, AWAL is a distributor with a unique offering created to empower independent artists. An acronym of Artists Without A Label, it was founded in the UK in 2011 to support and distribute the work of artists and producers without them relinquishing ownership or control of their music.

With a structure that pays out as much as 80% of streaming revenue to artists, AWAL has an impressive roster of talent and signings including Nick Cave and the Bad Seeds, You Me at Six, Banks and deadmau5’s own label, mau5trap.

As well as the support it provides for its artists, AWAL is also active on a community and social activism level, using merch as a key player in raising awareness as well as funds for its causes.

AWAL’s merch isn’t just great to look at, proceeds go towards the causes it supports.

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Pure Gold

Hanna Min-Jung Herbertson is a phenomenon. Through her infectious love of dancehall music and spontaneous outbreaks of dancing, she has unlocked the notoriously tricky TikTok algorithm to amass a following of over 225k, creating numerous viral videos along the way. We met her to talk about her journey and forthcoming merch line.

Meet Hanna is Golden

Hardcore Creativity

Marc UÅ is a creator whose subculture of choice lies at the core of everything he is and does. He’s a creator who is the product of a scene and a creator who produces for the scene.

Meet Marc UÅ

Tropassinho dance group wearing Creator Studio merch

Small Steps from Brazil’s Big Streets

Energetic flow, passion, and expression combine in the heat of the Brazilian streets as we meet Tropassinho, the Swedish dance group, who brings the dance and music of Passinho to Scandianvia.

Meet Tropassinho

Hosting: Creative Community Talks in Berlin

Berlin is a centre of culture that refuses to stop innovating, a place that embraces changes in direction, styles and ideals. We took a road trip to Germany’s capital to host panel talks with some of its most innovative creatives in an event that blended merch with discussions on digital processes, communal bonds and progressive brand building.

Take a trip!

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