Creator studio

Creator studio

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Privacy notice

Our commitment to data protection and privacy

Protecting personal data and your privacy is of greatest concern for Creator Studio. This Privacy Notice intends to establish a clear, concise, and transparent communication on the collection, use, processing, storing etc. of personal data necessary to establish and manage external partner relationships. “External partner” means any former, current, and potential business partner, agent, supplier, sub-contractor, network, or ecosystem, visitor (to our premises or website) or other stakeholder with whom we engage with.

Creator Studio is a brand within the H&M Group. The H&M Group consists of company affiliates of H & M Hennes & Mauritz AB.


Creator Studio manifests its commitment to privacy and data protection by embracing the following principles. • Creator Studio uses personal data lawfully, fairly, correctly and in a transparent manner. • Creator Studio collects no more personal data than necessary, and only for a legitimate purpose. • Creator Studio retains no more data than necessary or for a longer period than needed. • Creator Studio protects personal data with appropriate security measures.

Who is responsible for processing of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (Reg no: 556070-1715), Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden is responsible for the processing of personal data within the scope of this Privacy Notice.

The named H&M Group controller above are throughout this Privacy Notice referred to as “Creator Studio”, “we” or “us”.

Where do we process your data?

The personal data that we collect from you is generally stored within a country of the European Union or the European Economic Area (“EU/EEA”) but may also, whenever necessary, be transferred to and processed in a country outside of the EU/EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws and without undermining your statutory rights. From time to time, we may transfer personal data from the EU/EEA to a third country not being approved by European commission as a safe country for such transfer (adequacy decision). Whenever applicable Creator Studio will use Standard Contractual Clauses to ensure a similar level of protection as granted within the EU/EEA or other lawful grounds for transfer.

Who has access to your data?

Your personal data is available and accessible only by those who need the data to accomplish the intended processing purpose. To the extent necessary, your personal data may be shared between the companies and brands of within the H&M Group, with suppliers and sub-contractors (processors and sub-processors) carrying out certain tasks on our behalf and with independent third parties. Creator Studio is always fully responsible for its suppliers.

We may from time to time also share personal data with independent third parties, such as electronic communication providers, banks, and postal services. Please be aware that many of these recipients have an independent right or obligation to process your personal data in their own rights.

In addition, we may also disclose personal data to third parties, if we have reason to believe that using or disclosing such information is necessary or advisable to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; (iii) investigate security breaches or cooperate with government authorities pursuant to a legal matter; or (iv) to protect our rights, safety or property, including the prevention of fraud.

We reserve the right to transfer any personal data we have about you in the event that we merge with or are acquired by a third party, undergo another business transaction such as a reorganization, or should any such transaction be proposed.

What is the legal ground for processing?

Creator Studio is not allowed to collect, process, use, store etc. personal data without a valid legal ground. Lawfulness may be derived from your consent, by contract, statutory obligations or from our legitimate interest as a business. For each specific process purpose of processing of personal data, we collect from you, we will inform you about which legal ground that will apply, and what rights you are entitled to exercise. whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

You have the right to request information about the personal data we hold on you at any time. You can contact Creator Studio that will provide you with your personal data via e-mail.

Whenever Creator Studio process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed.

You have the right to erase any personal data processed by Creator Studio at any time except for the following situations • for exercising the right of freedom of expression and information • to comply with a legal obligation • for the establishment, exercise, or defense of legal claims Your right to object to processing based on legitimate interest: You have the right to object to processing of your personal data that is based on Creator Studio’s legitimate interest. Creator Studio will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

You have the right to request that Creator Studio restricts the process of your personal data under the following circumstances: *if you object to a processing based on Creator Studio’s legitimate interest, we shall restrict all processing of such data pending the verification of the legitimate interest. *if you have claim that your personal data is incorrect, Creator Studio must restrict all processing of such data pending the verification of the accuracy of the personal data. *if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead *if Creator Studio no longer needs the personal data but it is required for you to make or defend legal claims.

We take data protection very seriously and you can exercise your rights by contacting your point of contact within Creator Studio. If you do not have a point of contact or do not get a prompt response, you can direct your request to

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer by email at and write DPO as a subject. Right to complain with a supervisory Authority: If you consider Creator Studio to process your personal data in an incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website.

Purposes of processing of personal data

We will use your personal data such as name, phone number and e-mail necessary to evaluate potential business partners, collaborations and partnerships as well as manage existing business relations including communication, procurement, contract signing and financial transactions. In case of legal issues and disputes your personal data will be processed. When concluding a contract with you, we will process your personal data necessary to fulfil any obligations derived from that contract. The legal ground for processing is fulfilment of contract.

The processing of your personal data to manage business relations and to provide business partners access to our systems are based in our legitimate interest as a business.

Creator Studio will process your data no longer than necessary for fulfilling the purpose of procurement and business partnership, for the length of the agreement and time to preclude legal issues.

For legal disputes we will keep the data during the ongoing dispute and for a period of time after the dispute when the information is still relevant. For tax and accounting reasons we will save relevant personal data for 7 years.

We will use your contact details such as name and e-mail to create, manage and support your “My Studio account” and to keep your account up-to-date and always current. “My Studio account” is further described in the Creator Studio’s Headless Terms of Service and General Terms of Service. We use no more data than necessary for providing you with all the benefits that comes with the account. This means that we will only use personal data obtained directly from you when you signed-up for your account, combined with information you share with us by using our services.

The processing of your personal data to create and manage your account and to provide you with the services of My Studio is necessary to fulfil contractual obligations derived from that agreement.

Creator Studio will process your data no longer than necessary for fulfilling the purpose of providing you with the services related to your account. We will keep your personal data until the end of our relationship and a period of maximum 30 days after the end of the contractual relationship.

We may use your personal data to develop and improve our products, services, systems, and supply chain. This includes analyses to make our services more user-friendly.

We will only use aggregated data on pseudonymized level for developing and improvement purposes.

We will only use personal data for a development and improvement purpose if it is strictly necessary and cannot be achieve with less invasive means. This means that we will protect and secure your data to the extent reasonably possible, for example by appropriate pseudonymization and encryption techniques or by data anonymization.

The processing of your personal data for the purpose to develop and improve our services and products, is based on our legitimate interest as a business.

We will process your personal data no more than necessary for us to fulfil the purposes, Thereafter the data will be immediately erased for this type of use.


Creator Studio uses cookies and other tracking technologies to give you the full functionality of the website, to customize your user experience, perform analytics and deliver personalized advertising on our websites, apps and newsletters across internet and via social media platforms.

H & M Hennes & Mauritz GBC AB and the publisher are both responsible for setting cookies on your device when you access any of our official websites and for the access and collection of data from the same device.

A “cookie” is a small text file that is downloaded onto your device such as computer or smartphone when you access our websites. We use cookies and other similar technologies in order to make our website work efficiently and secure and to improve personalized user experience. When referring to cookies we include:

first- and third party cookies, tracking pixels and plug-ins, including technologies those from third party publishers, other tracing technologies.

All cookies have a publisher which tells you who the cookie belongs to. The publisher is the owner of the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device for different reasons. Such cookies are called “first-party” cookies, whereas cookies set by a third-party company, such as a social media platforms or ad network/ad tech providers, are called “third party” cookies.

Below you will find more detailed information about our cookies and the reason for using them.

The cookies we set up are grouped into four categories, each one reflecting a specific purpose:

Some cookies are strictly necessary for you to be able to experience the full functionality of our site and for us to deliver upon our promises. For example, these cookies allow you to use the website and log-in to your account as intended. Without these cookies, some parts of our site and services just won’t work as they should. We also use cookies to direct you to the right website based on geography and language and to detect and prevent security threats and malicious behavior.

Performance cookies (analytics cookies) tell us about how you use the site and they help us to make it better. For example, these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily.

Functional cookies allow our website to remember your preferences, helping you to customize your content on our website. This type of cookie enables us to highlight products and services we believe is of interest and relevance to you. This way we can remember you when you return to our site and to give you best possible user experience.

Marketing cookies are a key part of how we deliver marketing on our sites and across internet and social media platforms. Among other uses, cookies allow us to show more relevant advertising by serving you information, offers and promos that are based on your browsing patterns and the way you have interacted with our websites and apps. We can then present to you a content that is personalized and more relevant to you. Cookies enables limiting the number of times an ad is shown. Marketing cookies can be used to track the effectiveness of our ad campaigns on third party websites.

By accepting cookies, you give us your consent to use cookies for the specified purposes above. You cannot accept strictly necessary cookies as these are default.

Information obtained from cookies is shared within the H&M Group to the extent necessary to fulfill its purpose. Information obtained from third party cookies is also available to the third party provider placing the cookie on our site. We will not share first-party cookie information with third parties nor sell swap or otherwise disclose such information with anyone outside the H&M Group.

Persistent cookies Persistent cookies (permanent cookies) will be stored in one of your web browser's subfolders until you delete them manually, either by consent withdrawal or by your changing your web browser settings. If you do nothing, placed cookies will be deleted from your browser when the duration period is expired. Their duration depends on the date of expiry written in them.

Session cookies

Session cookies are immediately deleted when you close your browser. When you restart your browser and go back to the site that created the cookie, the website will not recognize you.

Other tracing technologies

Information gathered through other tracing technologies such as tags and pixels are saved for 24 months.

How to manage your cookies?

Managing browser settings You can manage your cookies from your computer or mobile device using web browser. All commercial web browsers are featured with cookie management functionality. Please check your web browser to find out more how to delete or disable cookies etc. You can easily stop your browser from accepting cookies altogether by configuring your browser’s cookie settings. If you choose to disable cookies in your web browser, you will not be able to take advantage of all our features.

Opting out from social media platforms, ad network/ad tech providers Please follow the link to learn more about how to opt-out of the cookies provided by some of our partners here:

Facebook Pixels

Google AdWords

Google Analytics

Google DoubleClick






Part of H&M Group