Who is responsible for cookies?
H & M Hennes & Mauritz GBC AB and the publisher are both responsible for setting cookies on your device when you access any of our official websites and for the access and collection of data from the same device.
What is a cookie?
first- and third party cookies, tracking pixels and plug-ins, including technologies those from third party publishers,
other tracing technologies.
All cookies have a publisher which tells you who the cookie belongs to. The publisher is the owner of the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device for different reasons. Such cookies are called “first-party” cookies, whereas cookies set by a third-party company, such as a social media platforms or ad network/ad tech providers, are called “third party” cookies.
Below you will find more detailed information about our cookies and the reason for using them.
What types of cookies do we use and why?
The cookies we set up are grouped into four categories, each one reflecting a specific purpose:
Strictly necessary cookies
Performance cookies (analytics cookies) tell us about how you use the site and they help us to make it better. For example, these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily.
Functional cookies allow our website to remember your preferences, helping you to customize your content on our website. This type of cookie enables us to highlight products and services we believe is of interest and relevance to you. This way we can remember you when you return to our site and to give you best possible user experience.
Marketing cookies are a key part of how we deliver marketing on our sites and across internet and social media platforms. Among other uses, cookies allow us to show more relevant advertising by serving you information, offers and promos that are based on your browsing patterns and the way you have interacted with our websites and apps. We can then present to you a content that is personalized and more relevant to you. Cookies enables limiting the number of times an ad is shown. Marketing cookies can be used to track the effectiveness of our ad campaigns on third party websites.
Who has access to cookie information?
Information obtained from cookies is shared within the H&M Group to the extent necessary to fulfill its purpose. Information obtained from third party cookies is also available to the third party provider placing the cookie on our site. We will not share first-party cookie information with third parties nor sell swap or otherwise disclose such information with anyone outside the H&M Group.
How long are cookies stored in your browser or on your device?
Persistent cookies (permanent cookies) will be stored in one of your web browser's subfolders until you delete them manually, either by consent withdrawal or by your changing your web browser settings. If you do nothing, placed cookies will be deleted from your browser when the duration period is expired. Their duration depends on the date of expiry written in them.
Session cookies are immediately deleted when you close your browser. When you restart your browser and go back to the site that created the cookie, the website will not recognize you.
Other tracing technologies
Information gathered through other tracing technologies such as tags and pixels are saved for 24 months.
How to manage your cookies?
Managing browser settings
You can manage your cookies from your computer or mobile device using web browser. All commercial web browsers are featured with cookie management functionality. Please check your web browser to find out more how to delete or disable cookies etc. You can easily stop your browser from accepting cookies altogether by configuring your browser’s cookie settings.
If you choose to disable cookies in your web browser, you will not be able to take advantage of all our features.
Opting out from social media platforms, ad network/ad tech providers
Please follow the link to learn more about how to opt-out of the cookies provided by some of our partners here: