Creator Studio places the power of print on demand merch apparel in your hands. Creator Studio is part of H&M Group – giving you unrestricted access to its global supply chain, from product development to fulfilment and logistics. Working with Creator Studio means tapping into over 75 years of experience in fashion innovation, and a supply chain that is optimised to deliver high-quality products sustainably and responsibly. A merch powerhouse at your fingertips that's free to join, with no risk or minumum order quantities.

What is Creator Studio?

How to get started with Creator Studio and set up your account. 

Getting Started 

Print on demand means only printing what has been sold. Everything is automated for a process that uses less energy and materials. The beauty for you is zero investment up front and no wasted stock, meaning better economics and reduced carbon footprint per product. With print on demand you can create unlimited artwork designs for different products and scenarios, to be responsive and agile in your expressions. Nothing is produced unless someone buys it, which translates as no initial investment from your side and no overproduction.

What is print on demand?

Before you can order a sample you need to log in to your account or create a new account. This is super easy and straightforward.

After that, the first step is to create a product by choosing a garment, uploading your artwork and saving to complete the product creation. Once that's done, you can order your product. 

You can now buy your custom product by just clicking on "order product" in the left-hand menu bar in My Studio. Choose the product you want to order, the size and proceed to checkout.

For non-US customers: you can buy your product with a credit card. If you have a business account, the payment will be done via invoice.

For US customers: you need to have a business account and payment will be done via invoicing. A credit card option will be launched soon.

You can apply for a business account by updating your business details in the left-hand menu bar when you are logged in to your account.

How do I order a sample? 

Visit the Creator Studio homepage and hit 'Get started'.

Provide your email address and full name to create an account.

After submitting your information, check your inbox for an email from Creator Studio. Open the email and click on the invite link provided.

Choose a secure password and enter it along with your pre-filled email.

Logging into Mystudio (where you will make, order and export your products):

The invite link will redirect you to the MyStudio login page.

Once you have successfully entered your password, you will be logged into MyStudio.

In the left menu of MyStudio, locate the "Business Details Wizard" option.

Click on the "Business Details Wizard" to begin the process.

Follow the steps in the wizard to provide your business information accurately. It is crucial to ensure that you provide correct and up-to-date information.

Validating your information and enabling selling:

After completing the Business Details Wizard, Creator Studio will validate the provided information.

Once your information is verified, you will be able to start selling within 1-2 days.

Remember to provide accurate and complete information during the process to ensure a smooth experience. 

How do I create an account? 

Account

Getting Started

Before you start you need to log in to your account or create a new account, which is simple and straightforward.

After that, follow these steps to complete your purchase:

1. Create a product by choosing a garment, uploading your artwork and saving the product.

2. Buy your custom product by clicking on "order product" in the left-hand menu bar in My Studio. Choose the product you want to order, select the size and proceed to checkout.

Please note, you cannot buy a product created by someone else.

How do I buy a product? 

Everything you need to know about ordering Creator Studio merch products.

Ordering Merch

Most of the time, we cannot cancel or change the order since the products are made to order and it is sent to our printing operator as soon as the order is placed.

If you’d like to cancel or change the product, contact our Support Team as soon as possible by 

You have a limited time to change your address so please contact our Support Team as soon as possible. We’ll make sure to determine whether or not it’s still possible to make any changes. It can usually be done if we are contacted within 1 hour, but there is no guarantee since the printing operators will receive your order directly after the order has been placed.

Because your order is made to order specifically for you, we have a very limited time to make any changes before it gets sent to production. If you want to change your product to a different item, you’ll need to contact our Support Team and we’ll determine whether or not it’s still possible to make any changes. There is no guarantee since the printing operators will receive your order directly after the order has been placed.

Can I make changes to my order?

No, we do not have any minimum order quantities for bulk orders of printed products. You can place an order for any quantity you need. 

Are there any minimum order quantities for bulk orders? 

Bulk Orders

We currently support Shopify and custom API integrations.

For more information about connecting your Shopify store, read more 

Our API integration is in beta, you can read more about our API integration 

) if you would like to use this sales channel.

Which e-commerce platforms/integrations are supported? 

Everything you need to know about integrating your e-commerce store with Creator Studio.

Connect Store

2. Click on the Brands section in the sidebar.

3. Select a brand that you would like to connect to a Shopify store

6.  Enter your Shopify store URL in My Studio and press connect.

7. Select your account on Shopify and log in.

You should reach the following screen when the installation is complete.

To finish, make sure your Shopify settings are correct 

Connecting your Shopify store

Shopify

When you have launched your brand in MyStudio and connected your Shopify store, you can start your sales though your Instagram, Facebook, Tiktok and other accounts. Read more about how to set this up with Shopify here:

(https://www.shopify.com/facebook-instagram)

Sell through Instagram, Facebook & Tiktok 

External Connect is an API integration that allows you to connect to our global print and fulfilment services with your existing store. It is currently in Beta so please get in touch with us (

) if you would like to get started or find out more.

You can read more about our API integration 

What is External Connect?

External Connect

For optimum artwork reproduction, save your artwork as 300dpi before importing it into MyStudio. It is possible though to drop down to 150dpi and still enjoy crisp, legible reproduction. In all cases, we recommend ordering a sample to assess your products before exporting to your e-store.

Please set your artwork to use the RGB colour space before saving them. Our print trials have confirmed that RGB is the optimum setting for our DTG printing process, with the best perceived reproduction of colour. Order a sample of your merchandise to assess artwork quality before taking it live on your store.

Creator Studio only accepts PNG files. Please ensure you are using the correct format when importing artwork.

Setting up your artwork file

Guidelines and tips to create designs leading to optimal print outcomes.

Design Guidelines

Size: 6x3cm
Colour space: RGB
Artwork colour: Pantone Cool Gray 9
Line thickness: minimum 4pt
File: PDF
Background: None/Transparent

To begin, create a new document in Adobe Illustrator that is 6x3cm, with the colour mode RGB and 300 dpi resolution.

If you are using the text-tool to create your artwork, place it inside the artboard. When you are happy with the result, right click on it to pull up a menu. Click on “Create Outlines” from the right click menu options.

Your text block should now be outlined and look similar to this image.

After converting your text or artwork to outlines, you need to set the right colour space so it will work on all the garment colours in our merch apparel collections.

In Adobe Illustrator, go to menu option:
Window -> Swatch libraries -> Colour Books -> PANTONE+ Solid Coated

Now you will have a new panel open. In the search bar type: cool gray 9.
The search should result in just one colour option to select.

In the panel where you searched for Cool Gray 9, click on the gray colour icon and you will see that the selected graphics has changed to the PANTONE Cool Gray colour.

Save your document as a PDF file and you’re ready to import it into MyStudio as your custom neck label.

Creating a neck label

Our service is white labelled throughout the entire customer journey. White labelled means that we don’t brand the product, there is space for each creator to label the product. You as creator can customise your own heat-transfer printed neck label. You can order this in MyStudio at an additional cost. 
If you are selling on the US market an additional start up fee and a lead time of 4 weeks will be added.

What is a neck label? 

Everything you need to know about our premium in-house merch apparel.

Garments

We produce blanks under our brand, True Blanks – this means we have full control over fits, textile composition, details, quality, and can offer a harmonised collection globally. We engineer the blanks all the way from fibre to spinning, to construction and finishing to have the best properties for digital printing. Our dye process secures no staining or discolouration issues. Discover our collections and read more about our merch fashion philosophy below.

What blank apparel provider do you use?

Materials & Sourcing

Our journey to responsible merch begins with replacing 'minimum order quantity' to a situation where demand leads supply. Your designs live online until one of your fans makes a purchase, only then will we print the merch. You don't need to hold stock, there's zero waste from overproduction and no startup costs.

Making things to order is great. Making things to order in hubs close to your customers is even better. As part of the H&M Group, you can tap into its global production network and use our tech to get your merch printed closer to your fans. This means lower emissions plus quicker production and fulfilment for your fans too. A win-win for the planet and people.

As a part of Creator Studio, you'll be using True Blanks, our own merch fashion label, made with 100% organic cotton and recycled polyester. Like our chain of print hubs, the entire production chain is owned and controlled by us, so we can monitor and control every stage, to secure the quality of each garment. Engineered for on demand printing, True Blanks is the only apparel used for Creator Studio merchandise, so your fans get exceptional quality as standard.

Your merch will be shipped in fully-recyclable and reusable packaging that's been developed by the H&M Group. Plastic-free without compromising on the protection of its contents, the packaging comes in four sizes to reduce waste and is FSC C117673-certified. To date, 90 million of these packages have been sent, which is a huge step towards a completely plastic-free delivery system.

Our print hubs play a large role in making responsible products, specifically the printers and ink they use. The entire Creator Studio print network uses the latest Kornit Atlas digital printers, among the most advanced and robust print machines in the industry.

Aside from the reproduction of images, the printers use Kornit’s proprietary ink formulation, Neopigment. This ink is water-based and eco-friendly, with an industry-leading white opacity and consistent vibrancy across the colour gamut.

Making your merch with Creator Studio means you're also benefiting from the H&M Group's investments into responsibility within its fashion chain. These investments have a central goal of net-zero emissions by 2040, with a minimum reduction of 20% by 2025.

Our production partners and their businesses have been selected very carefully, as part of the H&M Group's work towards responsible fashion. As well as the quality of their output, we examine how they use energy and where it comes from, waste and resource management. These progressive partners share our view that everything we do together should have a positive impact on our world.

What are you doing to be sustainable and responsible?  

Responsibility & Sustainability

We have several printing hubs across the globe and a stock of blanks – blank garments that are optimised for printing. You can design your customised prints for these garments, and they are only printed when someone puts in an order. This means you customise products and sell them on a per-order basis, under your own brand, and with your own designs. With modern tech and logistics, the product can be printed and delivered to the customer within 2-10 days, and you don’t pay for the cost of the product until after you have actually sold it. This means there is no need to buy in bulk or hold any inventory yourself, which also means less wasted resources.

Print-on-demand (POD) is a business model that allows individuals and companies to sell custom-designed or personalized products, and apparel without the need for upfront inventory. Here's a general overview of how print-on-demand works:

Product Selection: The first step is to choose the type of product you want to offer, such as t-shirts, hoodies or other. POD services typically have a range of products available for customization.

Design Creation: Create or upload your design artwork or text that you want to print on the product. It could be a unique design, a logo, or any other graphic element that you wish to incorporate.

Product Customization: Use the Creator Studio platform's design tools to position and adjust your design on the product.

Publishing and Integration: Creator Studio offer integration with e-commerce platforms like Shopify, Etsy, or Amazon, allowing you to set up a store or list your products for sale easily.

Customer Orders: When a customer places an order for your customized product, the order details are forwarded to the print-on-demand service provider.

Printing and Production: Creator Studio receives the order and proceeds to print the design onto the chosen product.

Quality Control: The printed product goes through a quality control process to ensure that it meets the desired standards. This includes checking for any printing errors, color accuracy, and overall product quality.

Packaging and Shipping: Once the product passes quality control, it is packaged and prepared for shipping. Creator Studio handles the packaging and shipping process, ensuring that the product reaches the customer safely and in a timely manner.

Receive you product: The customer receives the customized product, and the transaction is completed.

One of the key advantages of print-on-demand is that you don't have to invest in large quantities of inventory or worry about production, fulfillment, and shipping logistics. The POD service handles these aspects, allowing you to focus on designing, marketing, and selling your products.

How does print on demand work?

Sustainability

We send your invoices to the e-mail address provided by you in the organization details view. Please make sure that you have provided correct email address as recipient of the invoices.

If you need a copy of your invoices, please contact: 

How will I receive my invoices?

Learn all about how billing works plus how to set up VAT and sales tax permits.

Billing & Payments

The Value Added Tax, or VAT, in the European Union is a general, broadly based consumption tax assessed on the value added to goods and services. It applies more or less to all goods and services that are bought and sold for use or consumption in the European Union. Thus, goods which are sold for export or services which are sold to customers abroad are normally not subject to VAT.

We advise you to consult with a tax specialist to further understand your obligations regarding to VAT and sales tax.

What is VAT?

VAT & Taxes

Billing & Taxes

If you have detected products that are subject to IP infringement, please reach out to us at info@creatorstudio.com.

How do I inform Creator Studio about IP infringement? 

Content Guidelines

Creator Studio operates a print on demand business model. This means all products are produced upon request when you place an order with us and the product is customised according to your specification. Therefore we do not offer withdrawal of your purchase and general returns. If your received product is faulty or damaged, please reach out to us on info@creatorstudio.com.

Creator Studio Return policy

Returns & Claims

If you experience any problems with your order(s) please contact us at 

How do I report a problem with my order?

Terms & Policies

Our aim is to fulfil your order from the printing location closes to you. By doing so we do our best to shorten the lead-times for shipping. We currently have printing locations in central Europe and once your order is ready to be shipped it will be with you within 1-8 days if your address is in Europe. US orders are fulfilled from the US and your order will reach your after 2-5 days once it's been produced. The shipping time for everywhere else in the world is between 10-20 days. 

What is the shipping lead time?

Learn how to handle orders and how shipment works.

Shipping

We currently have local printing hubs in the US, EU and UK, and ship globally from one of our EU hubs. We are constantly working with expansion to be able to open new local hubs in new markets. Our mission is to have printing hubs as close to the end customer as possible.

Where are the print hubs located?

Shipping is calculated per order and is based on the contents of each parcel and the destination country. We have a flat rate for our products where lighter garments cost less and heavier garments cost more, and each additional garment increases the total cost slightly.

How much does shipping cost? 

Fulfilment & Shipment

Yes we offer customised solutions to enterprises. Please get in touch at info@creatorstudio.com

Does Creator Studio offer Enterprise services? 

Are you an enterprise company in need for customised solutions? Get in touch.

Enterprise & Events

 is a unique merch design experience that taps into the latest technology for customised merch.

Creator Studio offers a completely white labelled interface with a customisable environment that can be used on mobile devices, kiosks and in Augmented Reality (AR) Turn your event into an instant success by offering CREATE to your audience; empowering your audience to unleash their creativity and forge a unique connection with your brand. 

Get in touch at info@creatorstudio.com if you would like to find out more. 

Creator studio

hi there,

how can we help you?

Getting Started

Ordering Merch

Connect Store

Design Guidelines

Garments

Sustainability

Billing & Taxes

Terms & Policies

Fulfilment & Shipment

Enterprice & Events

still have a question?

CREATOR STUDIO

SUPPORT

terms

POLICIES

content policy

CONTACT US

H&M GROUP

career