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ABOUT

RESPONSIBILITY

Maxida Märak stands proud in her own merch. A strong, powerful, charismatic performer and activist, she champions the rights of the Sámi people.

Powerful Outspoken Words

A powerhouse of a creative, Sámi rights and real social issues are just a few of the themes that Maxida Märak champions in her work.

Multi-talented Swedish-Sámi joik singer, hip hop artist, actress and activist, Maxida Märak is one of Sweden’s most fluid creators. With a charismatic stage presence and outspoken informed attitude, she’s paving the way for Sámi creators and lifting Sámi rights.

As a recording artist, Märak has a string of albums and EPs to her name, predominantly hip hop but drawing influences from many genres. Critics and fans often refer to her stage presence, whether performing or in tv appearances – in which she can often be passionately and brutally to the point. A refreshing standpoint in a sea of homogenised, groomed, PC pop acts. And it’s not just the struggles of the Sámi people that Märak touches on in her music and commentary but also the problems of general society and its daily grind.

Style-wise too, Märak exudes honesty and authenticity. She is who she is; a proud mother, a member of a unique community and it’s from her roots and daily life that she draws her power.

Maxida’s CREATOR STUDIO merch brings bold graphic motifs and stylised Nordic wilderness scenes.

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Meet a creator

Experiencing the Wonder of Merch with Disney

Our Create:AR solution immerses a customer in the creative power of merch on demand, using augmented reality to bridge the gap between the physical and digital worlds. Through an augmented reality headset, we bring fully customisable merch into the world around us.

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Fotografiska merch, Hans Gedda, In bloom

Picture Perfect Merch

Based in Stockholm, Fotografiska has risen fast to become one of the vanguards of photography as an art form. From the beginning, Fotografiska has adopted a demographic approach to curation and spatial design, with a holistic identity that begins the moment a visitor enters the museum. With a thriving store, and restaurant as popular as its galleries, Fotografiska has now linked with Creator Studio to expand its merch offering. We chatted to Eva-Lena Degerhäll, director of retail at Fotografiska about the experience so far.

Meet Fotografiska

Stockholm-based Aloaded challenges the old ways of distributing

Disruption from within

Stockholm-based Aloaded draws on the pre-digital traditions of being a record producer, label, and distributor to bring an artist of today a level of service they’d never get from the global giants. Disrupting the norms, yes. But not how you’d expect.

Meet Aloaded