Creator studio

Maxida Märak stands proud in her own merch. A strong, powerful, charismatic performer and activist, she champions the rights of the Sámi people.

Powerful Outspoken Words

A powerhouse of a creative, Sámi rights and real social issues are just a few of the themes that Maxida Märak champions in her work.

Multi-talented Swedish-Sámi joik singer, hip hop artist, actress and activist, Maxida Märak is one of Sweden’s most fluid creators. With a charismatic stage presence and outspoken informed attitude, she’s paving the way for Sámi creators and lifting Sámi rights.

As a recording artist, Märak has a string of albums and EPs to her name, predominantly hip hop but drawing influences from many genres. Critics and fans often refer to her stage presence, whether performing or in tv appearances – in which she can often be passionately and brutally to the point. A refreshing standpoint in a sea of homogenised, groomed, PC pop acts. And it’s not just the struggles of the Sámi people that Märak touches on in her music and commentary but also the problems of general society and its daily grind.

Style-wise too, Märak exudes honesty and authenticity. She is who she is; a proud mother, a member of a unique community and it’s from her roots and daily life that she draws her power.

Maxida’s CREATOR STUDIO merch brings bold graphic motifs and stylised Nordic wilderness scenes.

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Merch Community

Pure Gold

Hanna Min-Jung Herbertson is a phenomenon. Through her infectious love of dancehall music and spontaneous outbreaks of dancing, she has unlocked the notoriously tricky TikTok algorithm to amass a following of over 225k, creating numerous viral videos along the way. We met her to talk about her journey and forthcoming merch line.

Meet Hanna is Golden

Hardcore Creativity

Marc UÅ is a creator whose subculture of choice lies at the core of everything he is and does. He’s a creator who is the product of a scene and a creator who produces for the scene.

Meet Marc UÅ

True Romance

In 1996, 15-year-old Linda Sundblad joined the Swedish rock group Lambretta. The bold move paved the way for a genre-bending career that’s seen her work with super producers and rappers, and work in front of the camera as a model. On the verge of a renaissance this year, we chatted to Sundblad about everything from her experiences with record labels to her motivation for singing and style.

Meet Linda

Hosting: Creative Community Talks in Berlin

Berlin is a centre of culture that refuses to stop innovating, a place that embraces changes in direction, styles and ideals. We took a road trip to Germany’s capital to host panel talks with some of its most innovative creatives in an event that blended merch with discussions on digital processes, communal bonds and progressive brand building.

Take a trip!

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