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Impact Gym in Stockholm is more than just a Muay Thai and martial arts centre. It's a community, drawing people together from all walks of life.

Deeper Community Connections

Impact Gym in Stockholm is a community for its members. Specialising in Muay Thai and Taekwon-do, it's one of many sports communities that use merch to deepen the sense of belonging that runs far beyond the walls of its dojo. With the help of a well-crafted blank and jab of print on demand, the bonds formed within the ring grow stronger when the gloves come off. This is a story of finding your place, the feeling of belonging and the ties that are reinforced by the simple act of proudly wearing a shared message.

“I think it’s important for people to feel a connection to a community, wherever you are. To feel that you belong somewhere.”

Creator Studio - Image

We grabbed some cameras and headed to meet Impact Gym’s Emma Stonegård. Check out the film and grab some merch to join ‘The Pack’

Creator Studio - Image

Jung are part of the new wave of Scandinavian artists evolving the melodic pop sound. With a wide range of influences, their artistry extends beyond the recording studio into the visual sphere.

Jung at Heart

Jung is one of a handful of bands reshaping the Swedish melodic pop landscape. Formed by Henrik and Tom Ljungqvist, the brothers are constantly pushing the boundaries of their sound but also how Jung is seen visually – including its merch.

Meet Jung
Maxida Märak stands proud in her own merch. A strong, powerful, charismatic performer and activist, she champions the rights of the Sámi people.

Powerful Outspoken Words

A powerhouse of a creative, Sami rights and real social issues are just a few of the themes that Maxida Märak champions in her work.

Meet Maxida
As far as subcultures go, Cycle Couriers are a breed apart who see the world from a different perspective.

Take a Joyride

Couriers are a subculture that exists in pretty much every metropolis; their daily rides and rituals are almost immune to changes in technology and trends that come and go. When you need something to get from A to B, there’s no quicker way to get it done

Meet Josef
AWAL breaks the traditions of record labels and music publishing to give its artists a freedom and empowerment beyond that of major labels.

Bringing Freedom of Expression to Independent Artists

The work of the AWAL record label stands in stark opposition to ageing structures with a platform that empowers its artists.

Meet AWAL

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