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Impact Gym in Stockholm is more than just a Muay Thai and martial arts centre. It's a community, drawing people together from all walks of life.

Deeper Community Connections

Impact Gym in Stockholm is a community for its members. Specialising in Muay Thai and Taekwon-do, it's one of many sports communities that use merch to deepen the sense of belonging that runs far beyond the walls of its dojo. With the help of a well-crafted blank and jab of print on demand, the bonds formed within the ring grow stronger when the gloves come off. This is a story of finding your place, the feeling of belonging and the ties that are reinforced by the simple act of proudly wearing a shared message.
“I think it’s important for people to feel a connection to a community, wherever you are. To feel that you belong somewhere.”
Emma from Impact Gym in her Creator Studio merch
We grabbed some cameras and headed to meet Impact Gym’s Emma Stonegård. Check out the film and grab some merch to join ‘The Pack’
Creator Studio - Image
Stockholm-based Aloaded challenges the old ways of distributing

Disruption from within

Stockholm-based Aloaded draws on the pre-digital traditions of being a record producer, label, and distributor to bring an artist of today a level of service they’d never get from the global giants. Disrupting the norms, yes. But not how you’d expect.

Meet Aloaded
Jung are part of the new wave of Scandinavian artists evolving the melodic pop sound. With a wide range of influences, their artistry extends beyond the recording studio into the visual sphere.

Jung at Heart

Jung is one of a handful of bands reshaping the Swedish melodic pop landscape. Formed by Henrik and Tom Ljungqvist, the brothers are constantly pushing the boundaries of their sound but also how Jung is seen visually – including its merch.

Meet Jung
Maxida Märak stands proud in her own merch. A strong, powerful, charismatic performer and activist, she champions the rights of the Sámi people.

Powerful Outspoken Words

A powerhouse of a creative, Sami rights and real social issues are just a few of the themes that Maxida Märak champions in her work.

Meet Maxida
As far as subcultures go, Cycle Couriers are a breed apart who see the world from a different perspective.

Take a Joyride

Couriers are a subculture that exists in pretty much every metropolis; their daily rides and rituals are almost immune to changes in technology and trends that come and go. When you need something to get from A to B, there’s no quicker way to get it done

Meet Josef