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how to sell merch on Spotify

Linking Shopify to Spotify is a win-win situation for a record label, band, producer or artist and it’s way easier than penning your set list. If your music is already getting traction on Spotify, you’ve essentially got a captive audience that’s very likely to be interested in buying your merch.

why sell on Spotify?

Spotify and its streaming platform have been part of our daily lives for so long now that it’s hard to remember the days of snarled-up C90 mixtapes and shattered CD cases. The smart people behind the platform don’t just get that we love streaming our favourite artists but they also understand that we wear our favourite artists’ merch with pride. Integrating the merch you sell on your Shopify store with your artist page on Spotify is pretty simple and could give you a real sales boost.

how to link Shopify to Spotify

It makes perfect sense for artists to be able to link their Shopify stores with their Spotify accounts and Creator Studio artists like Jung have already hooked up their merch with their music. It’s a nice integration into the flow of your Spotify page that your fans will love.
There are two integrations to link Shopify with Spotify Artists for independents and multi-artist for record labels. Both integrations share a similar process as outlined by Spotify in its blog and take a few minutes at the most. Spotify will also run a quick check at its end, which can take up to an hour.
  • Step 1 You’ll need to make sure that your merch follows the guidelines set out by Spotify (, which are basically the same as ours – so you’re good to go.
  • Step 2 After you’re linked up, your new connection will automatically update pieces in your collection that you stop selling or take offline at the Shopify end to save you a job. You can publish up to 250 items of merch and manage them from your Spotify artist admin but we’d probably limit it, so your fans don’t get too overwhelmed.

exporting your Shopify products to Spotify

  1. Log in to your Shopify account.
  2. Go to Settings.
  3. Click Products, then All products.
  4. Choose a product.Note: Check the product uses plain text and static images for the description and media (videos or formatted text are not supported by the Spotify artist store)..
  5. Click Manage next to SALES CHANNELS AND APPS.
  6. Make sure Spotify is checked, then click Done.
  7. Click Save at the top of the product page.
It can take a short while for your Creator Studio Shopify products to appear on your Spotify page. If you need to check all the merch you’ve published to Spotify click Manage Availability in the Product Status card in your Spotify for Artists app.
Merch on demand meets music on demand… what a combo.

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