Creator studio
what is print on demand & how does it work
Print on demand (PoD) is an innovative business model centred around a set of linked services that bring your fashion merchandise ideas to life. It’s the connection between your creative expression and your e-store, kicking into action the moment your fans place an order, to print, package and ship their custom-printed garment.
We think print on demand is the most powerful and important development in contemporary fashion. Here’s our guide to print on demand the Creator Studio way.
how print on demand works
Print on demand is a great business model for you as a creator. It’s a chain of events that combine to take your design or artwork, bring it into reality and deliver it into the hands of your fans. On demand means that items are not produced in bulk and held in inventory but printed and shipped straight to customers when they make a purchase.
Creator Studio’s print on demand structure is heavily automated, making for a production process that begins almost instantaneously after a sale. It’s a method of creating and selling custom printed merchandise that has lots of benefits, for you the creator and for your customers.
pros of print on demand
No Inventory Hassle
No more boxes of unsold T-shirts under your bed, no overstock or waste... Your product inventory is held in the cloud and your designs are exported into your e-store. Nothing is made in advance, only when your fans make a buy.
Zero Minimum Order Quantities
There is no minimum order from your side. Unlike the old-school fashion production model, you don’t have to commit to ordering and investing in hundreds of garments upfront. With no worries about overstock, print on demand is very low risk.
Responsible production
On-demand printing carries many environmental benefits. By reducing the waste of resources, minimising the need for storage, and shortening shipping distances, PoD is more sustainable in its use of resources and reduces your carbon footprint.
World class apparel
With Creator Studio, your artwork will be printed on True Blanks – our own in-house fashion apparel, which is responsibly made in 100% organic cotton and recycled polyester. Our merch blanks are engineered for on demand printing, and will level up the quality, style and artwork reproduction of your products.
Faster fulfilment
Linking directly to our worldwide network of printers, Creator Studio’s print on demand fulfilment is also ‘globally local’ to reduce shipping distances and make for a fast turnaround that’s kinder on our planet.
Easy-to-use & flexible
Using print on demand to create and sell, or order, a custom printed garment is fast, simple and opens a new level of creative freedom. Once you’ve designed your artwork in your chosen graphics program, all you need to do is pick a garment, then import and place the artwork. From there you can export in seconds to your webshop or order the garment straight away. PoD’s speed and agility give you the freedom to explore ideas when they hit.
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Want to start a print on demand business? Here's Creator Studio's simple guide to getting up and running in the most dynamic and creative industry out there.
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screen printing vs DTG
Read our guide about the difference between Screen printing and DTG (direct-to-garment) printing!
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