Creator studio
Building Your Spring 2024 Collection
Hi Anna, introduce yourself and tell us about your role at True Blanks and Creator Studio.
I have been a fashion designer for over seven years and typically call myself a fashion creative. I have a diverse background in startups and also commercial design! As a designer for True Blanks, I create the best garments for our creators. We spend weeks selecting and comparing the best quality options for every collection. Attention to detail and perfect fit are crucial for each collection, so that is a big part of my day. It’s also really important to point out that, with True Blanks, everything starts with the fibre.
What are the key trends we’re seeing emerge for the season ahead?
For Spring/Summer 2024 we see the return of vintage band tee aesthetic and the oversized fit that you can find in the True Blanks Contemporary collection. The forthcoming season is very 90’s nostalgia driven. The perfect combination to capture this aesthetic is mixing our Contemporary Boxy Tee in combination with the Essentials Long Sleeve, to create this layering feel and really embody that 90’s aesthetic. Think grunge in its heyday and you’re on right track.
Back to Spring, which colourways in the True Blanks collection should we be considering for Menswear and Womenswear?
We are coming out of few months of darkness and what feels like a really long winter, especially here in Northern Europe. So, for the Spring / Summer collection, creators and their audiences are always looking for more white or light grey tones, people are also more open to bright colours that complement the base of your assortment. I would check out our men's and women's Essential Tee in white, and also the Contemporary collection pieces in hyper pink, primrose yellow and turquoise blue.
In terms of artwork (visual and in terms of text), is there anything from the catwalks and streets that we could lift up?
As for trend for print and a graphic inspiration, I want to highlight two of my favourites. First one I’m calling ‘Plant Power’. This trend covers naive hand drawn flowers or has this plant study aesthetic. It’s easy to look for inspiration all around us in nature and our essential collection will be the best canvas for this trend. My personal favourite is a graphical direction I’d call ‘Main Character Energy’. This one offers a play between bold colours and text with this sort of motivation quote vibe. I think this trend is an amazing way to express yourself and offer your customers the same freedom. Aesthetically, it’s very bold but I feel like we all deserve to feel like main character of our life – so I believe that it’s for everyone. You’d probably use our Contemporary collection of blanks for this trend.
Looking through the True Blanks Collections, give us three garments from Essentials and Contemporary that are great starting points for a collection.
If we’re talking about Spring/Summer 2024 collections, I’d say the absolute must-have for every creator to be working with is our Essentials Tee. I would always offer men’s and women’s options here and pair it up with long sleeve.
From our Contemporary collection, I would suggest the men’s Boxy Hoodie, and I would mix it with men’s Boxy Tee in turquoise and women’s hyper pink Crop Top.
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