Creator studio

true blanks

Fashion engineered for print on demand merch.

True Blanks is the brand that your creativity and your fans have been waiting for – fashion engineered for merch. Three collections, custom-designed by our merch lab for Creator Studio, which are exclusively used by our print hubs. True Blanks distills the fashion heritage, quality and progressive design of the H&M Group's 75 years of fashion into each fibre and stitch.

Super high-quality fashion for this kind of merch did't exist, so we made it. Over 70 individual garments in classic or progressive cuts, crafted with real attention to detail and a quality that rivals the most premium labels

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Our collections are split into a two main ranges. The Essentials collection is classic and clean silhouettes for that heritage merch feeling. Our Contemporary collection is more progressive in style and cut. And there's blanks for the little ones too, plus a capsule collection investigating new sustainable fibres.

True Blanks are made from 100% organic cotton and recycled polyester, in custom fibre blends, with consistent sizing and fit. The result is the new benchmark in merch-specific apparel, optimised for digital print on demand production.



on demand apparel made simple

Create, order and sell premium custom merch using our high-quality blanks and global print network to elevate your creativity and boost your brand. Sign up for free, upload your artwork, choose a blank and export your products to your e-store in minutes. Creator Studio is free to join, has no minimum orders and requires zero investment upfront. Our easy-to-use design tools bring you unmatched creative flexibility, and your fans get exceptional print results on our premium blanks, engineered exclusively for merch.

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A model wearing a black hoodie with Creator Studio print
A model wearing a black hoodie with Creator Studio print on the back

creator studio connect

how it works

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Select a garment you’d like to use from our premium True Blanks menswear and womenswear, kids or baby collections.
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Upload your artwork, or use our intuitive tools to create in seconds. Explore our Artwork Library, and Text Editor tool to add some sparks.
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Order your apparel straight away and ship it anywhere in the world. Alternatively, export the product to your e-store and start selling instantly.
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the fashion label made for print on demand

Our merch apparel is the result of decades of experience in making garments. Every measurement, stitch, seam placement and fabric weight has been considered, to make the finest blanks in the industry. The Creator Studio print hub network is optimised to work with True Blanks for peerless results that your customers will love.

  • Essential collection
  • Contemporary collection
  • Kids & Baby collection
  • Over 70 garments
A woman model showcasing blanks


create and sell custom print on demand merch on quality fashion apparel

Creator Studio Connect makes it easy to bring your merch idea to life, using the power of print on demand for your e-commerce business, to reach customers across the globe. Choose the seamless Shopify or WooCommerce plug’n’play integration to start selling on demand merch apparel in minutes, or use our custom API to link up with your existing e-store.
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Powerful tools, global payments, intuitive dashboard, one-click checkout, custom e-store themes and more.
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Integrates with WordPress, custom themes, useful plugins, free options, open source, and no 3rd party payment fees.
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Custom integration to existing e-stores with our API. Reach out for more information.


global fulfillment network

Ship to 200+ markets in the world, with local fulfilment hubs in the US & Europe. Every step of the supply chain and fulfilment network is fully vetted according to H&M Group's standards.

  • Global shipping
  • No minimum orders
  • Print on demand
  • Powered by H&M Group
Global fulfillment map
Your brand T-shirt blank
Your brand here packaging


enhance your brand at every touchpoint

Every garment you create is exported with its own set of custom image assets to level up your e-store product pages. You can also take your merch up a notch by branding your products and packaging with a custom neck label and sticker to make your fans’ unboxing moments unforgettable. Your on demand merch is shipped in FSC-Certified packaging.
  • Branded neck labels
  • Customised packaging
  • Responsibly-made packaging
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A model wearing a Creator Studio black Creator Studio T-shirt with back prints.

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