Creator studio
THIS IS YOUR STUDIO
our promise
Whether it's a single t-shirt or 1000, we're committed to being a responsible merch platform.
NO MINIMUM ORDER QUANTITYdo more, make less
Our journey to responsible merch begins with replacing 'minimum order quantity' to a situation where demand leads supply. Your designs live online until you or one of your fans makes a purchase, only then will we print the merch. You don't need to hold stock, there's zero waste from overproduction, and no startup costs.
DTG VS. THE WORLDprinting with love
DTG printing, used for the majority of our orders, is essentially a big inkjet printer for garments. It's a process that's perfect for custom merch as it can produce intricate, detailed designs of high quality. It can also be standardised on a global scale, which lets us use different local production partners close to your fans, without compromising quality. The colour matching is controllable, and it uses water-based inks, which are less harmful to our environment.
GLOBAL & LOCALlowering emissions
Making things to order is great. Making things to order in hubs close to your customers is even better. As part of the H&M Group, you can tap into its global production network and use our tech to get your merch printed closer to your fans. This means lower emissions, plus quicker production and fulfilment for your fans.
TRUE BLANKSdesigned for longevity
A core part of our product catalogue comes from our own merch fashion label, True Blanks. Made with 100% organic cotton and recycled polyester, True Blanks products use production chain that is owned and controlled by us, so we can monitor and control every stage, to secure the quality of each garment. A higher quality blank means a longer product lifecycle and happier fans.
TRUE BLANKSCERTIFICATES
The Organic Content Standard (OCS) applies to a product with 95-100% organic material. During the certification process, our suppliers are examined to make sure the cotton they source, use and work with is organic.
The OSC Blended Standard applies to products that have between 5-100% organic material. It secures the quality and confirms the percentage of organic material being used during the production of a garment made from a blended textile.
The RCS Blended seal ensures that the content of a garment or product is made from 5 to 95% recycled raw materials, with another portion made from non-recycled materials such as organic cotton.
SOURCINGmaterial integrity
H&M Group is committed to sourcing raw materials in a sustainable way, considering social and environmental impacts. Raw material production and sourcing must be in line with local and international laws and standards, and must not lead to degradation or destruction of ecosystems and biodiversity. Securing our supply of raw materials from an ethical perspective is also an important part of the H&M Group's business model.
We are committed to ensuring that the natural raw materials used in our products are produced in a way that contributes to sustainable development, respects human rights, preserves natural resources, and helps maintain biodiversity. No vulnerable or endangered species must be used.
RECYCLED POLYESTERclosing the loop
The polyester used in our True Blanks products is recycled. It has the same properties as conventional virgin polyester and is strong, durable and moisture-resistant. Virgin polyester is an artificial fibre made from oil, which is used widely around the world. Recycled polyester is a more sustainable option from oil-based waste, such as PET drink bottles, to help prevent plastic waste from ending up in landfills.
ORGANIC COTTONresponsibly cultivated
The cotton in our True Blanks garments is 100% organic. Organic cotton cultivation benefits the environment in many ways. It doesn't use chemical pesticides and insecticides, improving soil condition, lowering greenhouse gas emissions, strengthening biodiversity, and improving cotton growers' health.
FCS-CERTIFIED PACKAGINGa brown bag with superpowers
Your merch will be shipped in fully-recyclable and reusable packaging that's been developed by the H&M Group. Plastic-free without compromising on the protection of its contents, the packaging comes in four sizes to reduce waste and is FSC C117673-certified. To date, 90 million of these packages have been sent, which is a huge step towards a completely plastic-free delivery system.
PRINT HUBfrom machine to ink
Our print hubs play an essential role in making responsible products, specifically the printers and ink they use. Our primary print technique, digital print, is done using Kornit Atlas digital printers, among the most advanced and robust print machines in the industry.
Aside from the reproduction of images, the printers use Kornit’s proprietary ink formulation, Neopigment. This ink is water-based with an industry-leading white opacity and consistent vibrancy across the colour gamut.
sharing goals
Making your merch with Creator Studio means you're also benefiting from the H&M Group's investments into responsibility within its fashion chain. These investments have a central goal of net-zero emissions by 2040, with a minimum reduction of 20% by 2025.
responsibility & fairness
We advocate fairness, equality and human rights and only work with organisations and companies that share these values. The same goes for our collaborators across our supply chain, from fibre production to printing and fulfilment. Based on the decades of research and development invested by the H&M Group, our partners' ethical and social credentials are fully vetted and checked frequently.
our production partners
Our production partners and their businesses have been selected very carefully as part of the H&M Group's work towards responsible fashion. In addition to the output, we examine how they use energy, where it comes from, and the quality of their waste and resource management. These progressive partners share our view that everything we do together should positively impact our world.
© Creator Studio 2025 + Part of H&M Group + 106 38 Stockholm, Sweden