Creator studio

Creator studio

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RESPONSIBILITY

Powered by your creativity, we can change things for the better.One drop at a time.

CREATOR STUDIO is committed to setting new standards and pushing the merch industry forward. Responsibility, quality, and respect for our planet's resources are at the core of everything we do together.

“H&M Group, ranked as #1, #2 out of 250 brands in Fashion Transparency Index 2020 & 2021.”

Business model

Mindful merch

SHARING GOALS

Making your merch with CREATOR STUDIO means you're tapping into the H&M Group's investments into resposibility within the fashion chain. These investments have a shared main goal of net-zero emissions by 2040, with a minimum reduction of 20% by 2025. Not to mention the careful selection and vetting of every partner your merch touches along the way as you do your stuff.

REAL INDUSTRY CHANGE

We want to influence change not just in terms of the garments we produce but how we do things as a business. Fashion as an industry can be used as an example for being better in all areas of design, creativity and production.

LEADING THE WAY

We're want to be more transparent in reporting our environmental impact. Over time we hope to be able to bring accurate information on the resources used to create your merch and help your fans be better informed about what they buy.

USERSHIP OVER OWNERSHIP

The blanks your merch uses are made as responsibly as possible right now, using only organic cotton or recycled polyester. We hope that you'll mend and repair as much as you can as you take usership of your merch and love it to threads. And then we hope you'll recycle it.

RESPOSIBILITY & FAIRNESS

We advocate fairness, equality and human rights and will not work with organizations and companies that do not share this stance. The same goes for our collaborators across our supply chain from the fibre production to printing, fulfilment and printing. If they're not up to scratch, based on the decades of research and development invested by the H&M Group, we'll not endorse them.

NO MINIMUM ORDER QUANTITY
MEANS MUCH LESS WASTE

Our journey to responsible merch begins with replacing 'minimum order quantity' to a situation where demand leads supply. Your designs live online until one of your fans makes a purchase, only then will we print the merch. You don't need to hold stock, there's zero waste from overproduction, and no startup costs.

DIGITAL PRINTING (DTG) VS.
SCREEN PRINTING

DTG Printing is essentially a big inkjet printer for garments. It's a process that's perfect for custom merch as it's capable of producing intricate, detailed designs to a really high quality. It can be standardised, which lets us use different local production partners close to your fans, without compromising quality. The colour matching is controllable, and it uses water-based inks, which are less harmful to our environment.

Printing

OUR PRODUCTION PARTNERS

Our production partners and their businesses have been selected very carefully, as part of the H&M Group's work towards responsible fashion. As well as the quality of their output, we examine how they use energy and where it comes from, also their overall sustainability and ethical credentials. These progressive partners share our view that everything we do together should have a positive impact on our world.

Akar

A WORLD CLASS SUPPLY CHAIN.

We work with leading supply chain partners across the world, each thoroughly vetted by H&M Group, using decades of experience. Our criteria for partnerships include:

  • Environment
    Being powered by responsibly-sourced renewable energy, reusing water and minimising wasted resources
  • Labour standards
    Operating as a responsible, fair employer, with strong ethical and social rights
  • Health and safety
    Ensuring its employees and contractors are given the resources and infrastructure to do their job safely
  • Business ethics
    Operating a business that adheres to sustainability, fairness and has no connections with illegal activities of any kind

As a part of CREATOR STUDIO, you'll be using True Blanks - our own blanks label, made with 100% organic cotton and recycled polyester. The collection sits in the cross-section of heritage merch and the fashion world, relevant yet timeless. The entire production chain is controlled by us, so we can monitor and control every stage to secure the quality of each garment.

White Shirt

Made with 100% organic cotton and recycled polyester. Designed, cut and assembled for longevity.

Gray Shirt

RECYCLED POLYESTER

All the polyester we use is recycled. It has the same properties as conventional virgin polyester and is strong, durable and moisture resistant. Polyester is an artificial fibre made from oil, which is used widely around the world. Recycled polyester is a more sustainable option made from oil-based waste, such as PET drinks bottles — a way of preventing plastic waste from ending up in landfills.

From bad to better

Polyester is a unique manmade fibre, popular in the 70s and 80s. In its 'virgin' form, it's synthesised from petrochemicals using a process called polymerisation. It's got some qualities that make it good for certain types of garments or functions within a garment but making it uses lots of water, chemicals and fossil fuels. Plus, it's not biodegradable, again an issue in toda's industry.

Recycled polyester is different, made from recycled PET — plastic bottles or packaging that are saved from landfill and given a new lease of life. Recycled polyester uses a different process to virgin polyester that's less invasive on resources. It's broken into chips and flakes that are heated and pushed through a spinneret (a tool with little holes at one end) that creates strands of yarn. The yarn is then crimped so it becomes fluffy and can then be knitted and manipulated into a textile.

Textiles

ORGANIC COTTON

The cotton in True Blanks' garments is 100% organic. Organic cotton cultivation benefits the environment. As it doesn't use chemical pesticides and insecticides, it improves soil condition, lowers greenhouse gas emissions, strengthens biodiversity and improves cotton growers' health.

Fulfillment & Shipping

LOCAL
IS GLOBAL

Making things to order is great. Making things to order with production partners that are close to your customers is even better. As part of the H&M Group, we can tap into its global production network and use tech to get your merch made locally to each of your fans. This means lower emissions plus quicker production and fulfilment for your fans too. A win-win for the planet and people.

A BROWN PAPER BAG WITH
SUPERPOWERS

Your merch will be shipped in fully-recyclable and reusable packaging that's been developed by the H&M Group. Plastic-free without compromising on the protection of its contents, the packaging comes in four sizes to reduce waste and is FSC C117673-certified. To date, 90 million of these packages have been sent, which is a huge step towards a completely plastic-free delivery system.

Paper package

PACKAGING

Plastic-free packaging and labels (FSC C117673) in four sizes to reduce waste. Developed inhouse by the H&M Group.

WATER RESISTANT

added protection without using plastic

RECYCABLE

packaging and label can be fully recycled

Certificates

CONTROL UNION
Our suppliers and the garments they produce are certified by Control Union Certifications. It specialises in the sustainability of industrial supply chains that go into many areas, one of which is fashion and textiles.

OCS 100 CERTIFICATION
The Organic Content Standard (OCS) applies to a product with 95-100% organic material. During the certification process, our suppliers are examined to make sure the cotton they source, use and work with is organic.

ORGANIC BLENDED
The OSC Blended Standard applies to products that have between 5-100% organic material. It secures the quality and confirms the percentage of organic material being used during the production of a garment made from a blended textile.

FSC MIX A certification from the FSC (Forestry Stewardship Council), products with this certification are made using a mix of materials from FSC-certified forests, recycled materials and/or other FSC controlled woods.

Gray Shirt

CREATOR STUDIO

MÄSTER SAMUELSGATAN 45

SE-111 57 STOCKHOLM

© CREATOR STUDIO 2022

Part of H&M Group