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creator studio spotlight

Stockholm-based Aloaded challenges old ways of distributing

Disruption from within

Stockholm-based Aloaded draws on the pre-digital traditions of being a record producer, label, and distributor to bring an artist of today a level of service they’d never get from the global giants. Disrupting the norms, yes. But not how you’d expect.

Meet Aloaded
Impact Gym in Stockholm is more than just a Muay Thai and martial arts centre. It's a community, drawing people together from all walks of life.

Deeper Community Connections

Can merch strengthen the communal bonds between groups of people?

Meet Impact Gym
Jung are part of the new wave of Scandinavian artists evolving the melodic pop sound. With a wide range of influences, their artistry extends beyond the recording studio into the visual sphere.

Jung at Heart

Jung is one of a handful of bands reshaping the Swedish melodic pop landscape. Formed by Henrik and Tom Ljungqvist, the brothers are constantly pushing the boundaries of their sound but also how Jung is seen visually – including its merch.

Meet Jung
Maxida Märak stands proud in her own merch. A strong, powerful, charismatic performer and activist, she champions the rights of the Sámi people.

Powerful Outspoken Words

A powerhouse of a creative, Sami rights and real social issues are just a few of the themes that Maxida Märak champions in her work.

Meet Maxida
As far as subcultures go, Cycle Couriers are a breed apart who see the world from a different perspective.

Take a Joyride

Couriers are a subculture that exists in pretty much every metropolis; their daily rides and rituals are almost immune to changes in technology and trends that come and go. When you need something to get from A to B, there’s no quicker way to get it done

Meet Josef
AWAL breaks the traditions of record labels and music publishing to give its artists a freedom and empowerment beyond that of major labels.

Bringing Freedom of Expression to Independent Artists

The work of the AWAL record label stands in stark opposition to ageing structures with a platform that empowers its artists.

Meet AWAL
Anna Gavanas is a DJ, producer and writer whose latest work helps her uphold the memories of her late brother.

Communicating Beyond Life and Death

Meet Anna
Dejan Cekanovic is a stylist and hairdresser with a lustrous career. But his work with dolls is what sees him really come alive creatively.

Me and My Dolls

Meet Dejan
Italian recording artist, Gaia has been hailed as the future of Italian pop, mixing latin influences with ease.

Redefining the Italian Sound

Meet Gaia