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WHAT'S YOUR STORY?

Explore the stories behind some of our creators and their work – ways of thinking, interpreting and seeing that are as interesting as what they choose to show to the world. While each narrative and angle is different, they never fail to inspire.

Musician, actress and activist, printed t-shirt

MAXIDA MÄRAK

Musician, actress and activist

Multi-talented Swedish-Sámi joik singer, hip hop artist, actress and activist, Maxida Märak is one of Sweden’s most fluid creators. With a charismatic stage presence and outspoken informed attitude, she’s paving the way for Sámi creators and lifting Sámi rights.

independent record label, artist ownership, non profit foundation

AWAL

Record Label

AWAL is the unique alternative to the traditional record label. Through partnership and creativity, they celebrate the mission of powering independence, prioritising artist ownership, and creating a world where art is a viable pursuit, for artists as well as the communities they champion. 100% net profits from their collections are donated to their artists’ hand-selected not-profit foundation.

JOYRIDE

JOYRIDE

Cycle courier culture meets merch

Josef Lindqvist (Joyride) spends his days, rain or shine, on the streets of the city he feels he ‘owns’, with a relationship to its roads, paths and passageways other residents could never lay claim to. Looking at his story it’s hard to disagree.

Italian musician and singer, Gaia, black hoodie

GAIA

Italian musician and singer

Italian artist Gaia’s crisp sound mixes Italian and Brazilian Portuguese cultural influences. Singing in both languages, her breezy, often minimal arrangements are like distilled, bottled sunsets. With a string of hits to her name, Gaia’ s redefining the Italian sound.

DEJAN CEKANOVIC

DEJAN CEKANOVIC

Stylist

Dejan Cekanovic has travelled the world with his work and been featured in Italian Vogue, working with Linda Evangelista, Madonna and Beyonce. Yet it’s his creative visual work with dolls that helps him stay grounded and make sense of the world.

ANNA GAVANAS

ANNA GAVANAS

DJ, producer and writer

Stockholm-based Anna Gavanas has been DJing since the 90s. Away from the decks, she’s also a multi-faceted producer, author and researcher. Gavanas used her lockdown as an opportunity to isolate herself in the studio and create new music.

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